Updating a website can seem like a long, expensive process. So you put it off and add it to your business “to-do” list, promising yourself that you’ll just deal with it later. But an outdated website can do major damage to your business, like turning away potential customers or lowering your ranking in Google search results. But how do you know if your website really needs an update? Here are some surefire signs that your website is outdated.
It’s not mobile responsive
But wait… what does mobile responsive mean? When a website is responsive, that means it automatically adjusts it’s sizing, layout, and proportions to properly display across all devices. If you try to pull your website up using your phone’s internet browser and it doesn’t look right, then your website is not mobile responsive.
Did you know Google has already started ranking websites based on their responsive pages first? That’s because over half of all website traffic comes from a mobile device. Since almost everyone owns a smartphone now, mobile traffic is on a heated rise, and if your website isn’t mobile-friendly by now then you will quickly fall behind your competition.
It’s more than 5 years old
Technology advances rather quickly, and just in the past couple years Google has changed how it reads and ranks websites. If your website is more than 5 years old, there’s a good chance that it’s no longer following the best practices for web design.
Not to mention web design trends quickly come and go as well, and a design that’s more than a few years old is usually pretty apparent. Having a new, modern website shows your customers that you care about your brand’s integrity.
It’s Difficult to Navigate
Sometimes when a business has had a website for more than a few years, they tend to outgrow it. So they add more pages and more content. But now the navigation is confusing, which makes it difficult for users to find what they’re looking for.
On average, you have less than 15 seconds to grab someone’s attention before they decide to leave your website. If your website is hard to use, then you may be losing more customers than you realize.
The Design is Cluttered
Web design technology has grown exponentially over the past few years, and with it the expectation for beautiful designs. Your users are expecting your website to look great and function smoothly. An outdated website not only looks unprofessional, but it’ll quickly turn-off any potential customers who wish to learn more about your business.
Small Changes Are Difficult
Gone are the days of calling up your web developer everytime you need a word changed on your website. With the web advancements, a business owner should be able to easily make small changes and updates to their website on their own.
If you website is hard or impossible to update, you may want to consider redesigning your website with a CMS (content management system) in place so you can have better control over your website and content.
Fun Fact: Timber Dark Design uses WordPress to build new websites, and we give all of our clients access to video tutorial libraries so they can easily make small changes and updates to their website.
Your Site is Flash Based
Nothing screams “Outdated” more than a Flash website. If your current website uses Flash, you need to update immediately. This outdated technology can be doing more harm to your business than good by turning away potential customers and turning-off your current customers. Plus, Google will stop indexing Flash websites altogether, and Apple devices have stopped supporting Flash as well.
You’re Embarrassed to Give Out Your URL
This one is pretty self-explanatory. If you’re embarrassed to give our your business website URL, then you need to update your site ASAP.
Did you know that 70-80% of people research a company online before visiting them or making a purchase with them? A website is more than likely the first thing your customers are going to see about your business. Your website should be something you’re excited to show off!
Having a clean, modern, properly-functioning website can be a huge asset to your business. It can help you find new customers. It can help legitimize your business. And it can help your business get seen in search results. If your website is showing signs of being outdated, it’s best to tackle this project as soon as possible so you can start seeing positive results and have a clearer game plan for your business marketing.
Timber Dark Design can help you with updating your website! We offer custom web designs that are tailor-fit to your business. And with our flexible payment plan, it’s easy than ever to get started. Contact us today and see how we can help your business stand out in a crowd!