It’s a scary and difficult time for small businesses right now between the COVID-19 crisis and the uncertainty of our country’s economy. By this point there are Closed signs hanging in shop doorways as far as the eye can see.
From a commendable stand-point, local small businesses who have decided to close are contributing to the solution and not the problem, and for that we are eternally grateful. But what now? Where do businesses go from here?
First and Foremost: Don’t Panic
A lot of small businesses are being affected majorly by this COVID-19. But if you are one of the businesses who have some time and resources to stay afloat for a little while longer – consider some of these ideas to help move your business forward despite what’s going on in the world around us, and look for ways to spin a negative into a positive. So take a deep breath, find your center, and read on.
Now Is a Great Time for Small Businesses to Invest in a Website
Think about it – most of the small businesses in the area around you have stopped all expenses and departments that they have deemed unnecessary because of COVID-19. For most of them, this includes marketing and their website. This gives you a chance to amp up your own marketing and website game and stay ahead of everyone else.
A Different Way of Doing Business during COVID-19
The COVID-19 pandemic has forced businesses to face a slew of challenges that we’ve never faced before. But that doesn’t mean we can’t overcome, adapt, and change how we do business and how we market ourselves. A new or updated website is your gateway to this.
A professionally built website can be a great marketing tool for a number of reasons including legitimizing your business, helping your local customers find you and learn about your services and products, and putting a face to your brand and business. But a website can also help you find new ways to reach your customers and bring in alternative streams of revenue during the pandemic.
Offer Curbside or Delivery Options
Are you a small restaurant or food truck who’s had to shut down your dining room because of COVID-19? Offering curbside or delivery options might be a good temporary solution for your business right now to help keep some cash flow coming in. And a web designer can help you build a website that showcases your menu, offers a delivery service, and shows your customers that your small business is there when they need you even in a time of crisis.
Sell Your Products or Services Online
If you’re a small retail shop – having an online shop that offers delivery could be a great solution for your business right now. A well-designed website will be able to get your products back in front of your customers without them having to leave their homes.
Lawncare specialists can sell their services online, schedule appointments, and take care of all their business through a website so they don’t have to speak face-to-face with customers during the pandemic.
Dentists, lawyers, financial advisors, and other types of professionals can offer virtual consultations on their website instead of in-person meetings.
Offer Payment-Up-Front Discounts or Gift Cards/Certificates
Use your website to sell up-front-discounts to customers and future customers to use when your shop reopens. For instance, you can sell a $50 Payment-Up-Front coupon that’s good for $75 worth of product from your store.
You can also use a website to help promote your gift cards/certificates. This will help ensure you have some cash flow coming in for now, and you’ll get those same customers back in your store when you reopen.
Offer Online Classes or Tutorials
A website is a great place to house some online classes and tutorials for your customers.
A lot of parents are having to homeschool their kids right now and are looking for video tutorials and ways to keep them engaged and entertained during their stay-home-orders. You can create tutorials using your business or specialty knowledge and put them on a resource page on your website to share.
For instance, if you own a beauty supply shop, you can create some tutorials on how to use some of your products. Or if you own a bake shop, you can create some cooking videos for your customers. Staying engaged with your customers is key to business survival during this pandemic.
A website can be your marketing best friend in a time like this if you’re in a position to invest into it. Not only can a well-designed website keep your brand preserved even if your storefront is closed, but it can also help you find new cash-flow options, stay connected to your current customers, reach new customers, and propel you forward ahead of your competition. This will set you up for even more success once your store is open again.
Is Your Small Business Ready to Adapt?
We’re here to help your small business adapt to this new market by building you a simple, beautiful, and functional website. All you have to do is send us your text and images and we take care of the rest. Schedule a free consultation with us today so we can find the best solution for your business.