Nowadays, there are quite a few different options when it comes to building a website for your small business. A lot of them follow a DIY structure and allow business owners to set up a website themselves without help from a developer or web designer. Seems easy enough. So why is a custom website better than using Wix or Squarespace?
Wix and Squarespace are two popular website platforms that use a DIY web design base. These services can be a great option for someone who is on a smaller marketing budget, or for someone who is just starting out and needs to get a site up fast.
But while these platforms offer features that can be very helpful to a small business, they also have some major drawbacks that get easily overlooked. Here are some reasons why getting a custom site made by a web designer is better than using a DIY platform like Wix or Squarespace.
You’ll have more control over your branded look
With a DIY website builder, you might be able to change a few colors and fonts and maybe even some layouts. But using a template will limit the overall look and feel, so you won’t be able to really make the site your own. This can be frustrating if you have a specific look and feel to your brand or small business that you would like to keep in-tact.
A custom website would allow you to have more control over how your brand or small business is being portrayed. This in turn keeps your brand’s integrity and helps keep all your other branding elements cohesive.
Timber Dark recently had the privilege of working with a local non-profit that had undergone a re-branding and name change. Having a custom built website for them was important as it allowed us to really showcase their new branded look and voice without being confined to the limitations of a template website. This is a great example of why a custom website can be better than using Wix or Squarespace.
There’s virtually no learning curve
Even the simpler platforms like Wix still have a learning curve to them that requires time to conquer. And if you need to troubleshoot anything, it can take even more time to find a solution. This is time that could otherwise be spent with customers, family, or even taking care of ones self. Owning a small business takes up enough space in our schedules and lives – so why add to the workload?
Using a web designer means letting someone else do the heavy lifting for you so you can focus on other things. And we supply our clients with video tutorials. So you’ll have exactly what you need at your fingertips without poking around Youtube for hours.
Your website will be SEO (search engine optimization) ready
DIY sites will often say that their template sites are SEO friendly. And this is true – to a point. They’re SEO friendly for a template site. But this doesn’t necessarily mean they’re SEO friendly enough to get your website ranked on Google results. You’ll only have the template’s built-in SEO options to rely on. This can hurt your site more than it will help it.
With a custom website, professionals will be building your website who fully understand SEO. They know how to optimize your site so you will get the best results possible. You’ll get tailored-made website and SEO options that are made specifically for your small business and brand.
Your website will be expandable and can grow with your business
As with any DIY website platform, there are limitations to what you can build and what kind of functionality you can give your website. This can become a problem when you want to add more features to your website. Or when you try to tweak the design to make room for more pages or more information. Being limited in any aspect can be troublesome for long-term solutions, especially when it comes to your small business website.
A custom-built website by professional web designers means getting a website that’s not only made for small businesses, but is also made to grow with small businesses. You’ll have a team of professionals that can help you find the right solution for your long-term goals. And they’ll take care of the workload for you so you don’t have to worry about anything. Having that type of support is a big reason why a custom website is better than Wix or Squarespace.
You’ll have real-life professionals helping you every step of the way
In today’s world, practically everything is automated. Press one to speak to an operator. Use this chat bot to answer your question. And good luck speaking to an actual person if you need assistance with anything.
Working with a professional web designer like Timber Dark Design means you’ll have real people with you every step of the way. We’re the ones answering our phones and emails, not customer service representatives or robots. We’re also there if you get stuck on something, or need something updated on your website, or have a question. We’re there for you for whatever you need, at anytime.
You’ll be getting a website that is designed and built specifically for you
By choosing a web designer to build a custom website, you’re getting a website that’s built specifically for you. It’s not a cookie-cutter template that 1,000 other people have, or a generalized solution with a one-size-fits-all approach. It is a fully designed, fully functional website that was built specifically for your small business and brand. It has a multitude of features and it is SEO optimized. Your custom website will grow with you as your business needs grow.
At first glance, a DIY platform may seem like the easiest solution. But a custom website can offer you so much more for your small business. And it comes with the highest standards of quality, control, customer service, and dependability.
Need help building a custom site?
No worries! We can help you. Schedule a free consultation with us today so we can find the best solution for your business. Not sure if your small business needs a website or not? See why having a website for your small business can be more beneficial than you may think!